Insights

Legal insights& analysis.

In-depth commentary on Indian law from the practitioners at Abhilash Sontake & Associates, written from the courtroom, not the classroom.

LatestIPR13 min read

Influencer Marketing, Personality Rights and the Rise of Delhi and Bombay High Court Injunctions

Where personality rights come from, how the two High Courts have used them against deepfakes and voice cloning, why the Delhi High Court is now asking who qualifies, and the advertising and tax rules every influencer campaign must also meet.

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Indian personality rights law is moving from rapid expansion to careful definition: document your value, contract precisely, and bring targeted claims backed by evidence.

Swarnima Shinde

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